Spanish hotel chain Meliá Hotels International announced plans to further strengthen its presence in Indonesia by managing at least 15 more hotels in the country in the next three years.
A Jakarta Post report said Meliá is expanding in Indonesia, with 15 of the 30 planned hotels in Asia to be situated in the country, to tap into the country’s growing tourism industry.
Indonesia is the hotel chain’s second-largest market in the Asia Pacific region, next only to China, said Meliá senior vice president for the Asia Pacific region Bernardo Cabot.
“We are in negotiations for no less than 10 hotels in Indonesia,” Cabot said in a press briefing in Jakarta.
To achieve its target of 15 more hotels in Indonesia, Meliá will aim to try to open one hotel every three or four months in the country for the next three years.
Meliá currently manages 13 hotels in Indonesia, with properties in Jakarta, Yogyakarta, Makassar, South SUlawesi and the tourist island of Bali.
In the last half of this year, the Spanish hotel chain is expected to open six more hotels, Cabot said. The hotels will be opened in Yogyakarata, Bali, Makassar, and Surabaya.
The six hotels are not part of the 15 hotels targeted by Meliá.
“The strategy is to be present with our brands in different places, delivering service related to the brand and the specific segment,” he said.
Meliá first opened its hotel in Indonesia, the Meliá Bali, in 1995. The said hotel was Meliá’s first international hotel.
Founded in 1956 in Palma de Mallorca, Spain, Meliá Hotels International is one of the largest hotel companies in the world and the largest hotel chain in Spain in both resort and city hotels.
The company currently operates more than 350 hotels in 35 countries and 4 continents under its brands: Meliá, Gran Meliá, ME by Meliá, Paradisus, Innside by Meliá, TRYP by Wyndham, Sol Hotels and Club Meliá. – HotelNewsAsia.com