Radisson Hotel Group and La Vie Hotels & Resorts have entered into a Master Collaboration Agreement to add over 30 hotels to the group’s portfolio over the next 10 years.
The deal will see Radisson Hotel Group become La Vie’s preferred partner, enabling the latter to develop, manage, and operate properties under five industry-leading brands: Radisson Blu, Radisson RED, Radisson, Park Inn by Radisson, and Country Inn & Suites by Radisson.
The collaboration will drive the expansion of the Group’s portfolio in its key strategic growth markets, including Australia, New Zealand, Vietnam, Thailand, Singapore, Cambodia, Myanmar, Malaysia, Indonesia, Sri Lanka, Maldives, Bangladesh, Fiji, and Vanuatu.
La Vie Hotels & Resorts is an owner-centric hospitality management company and a subsidiary of La Vie Hospitality Group, which provides end-to-end innovative hospitality solutions across multiple disciplines, including Education, Asset Management, Procurement, Building Management, Hospitality Services, and Hotel & Resorts.
Radisson Hotel Group and La Vie’s partnership started in 2022 through the successful rebranding and conversion of three hotels in Sri Lanka.
These hotels under the Radisson Blu and Radisson brands are located in the prime tourist destinations of Galle, Colombo, and Kandy, managed and operated by La Vie Hotels & Resorts.
The centralised franchising service model will soon be extended into Australasia, enabling independent and small-scale hotel companies to harness the power of Radisson Hotel Group’s global network.
The centralised franchising service model will provide numerous and flexible benefits to seasoned owners to independently operate their hotel, enabling them to leverage the support, brand recognition and global distribution of Radisson Hotel Group through proprietary systems and business intelligence tools.
The Club of Revenue Management by Radisson Hotel Group (The Club) will be expanded into the region, enabling hotels to revolutionize their revenue management with a cost-effective, cutting-edge system for maximum efficiency and rate optimization.
The Club offers successful models for owners and partners to deliver results and uncover new business opportunities in every revenue stream.
“The signing of pioneering agreements with trusted partners will support Radisson Hotel Group’s strategy to grow exponentially in Asia Pacific over the next decade,” said Andre de Jong, Area Senior Vice President for South East Asia & Pacific.
The Radisson family of brands can be found around the world in more than 120 countries, with currently over 1,700 hotels in operation and under development. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos. – HotelNewsAsia.com