Thailand is most searched travel destination since reopening: Agoda

Photo by Florian Wehde on Unsplash

Thailand tops global charts as the number one most searched destination for travel in the next six months, according to search data from Agoda.

Since last year, the country has seen a steady increase in international visitor traffic, with Agoda search data reflecting a 500% spike in interest in the first quarter of the new year to date.

Japan (#1), United States (#2) and Singapore (#3) are the markets most keen to head back to Thailand following the local government’s efforts to revitalise international tourism with initiatives such as Thailand Pass and the Sandbox programme.

European markets follow closely behind with United Kingdom (#4), France (#5) and Switzerland (#6), while other departure cities in South Korea (#7), Maldives (#8), Philippines (#9) and Indonesia (#10), round up the top ten.

To aid with this anticipated influx of travellers, Agoda has collaborated with Finema, the technology company responsible for the development of Thailand Pass on behalf of the Department of Consular Affairs (under the Ministry of Foreign Affairs), in a joint effort with the Department of Disease Control (under the Ministry of Public Health), Tourism Authority of Thailand (TAT), and the Digital Government Development Agency (DGA). This collaboration aims to help automate booking data uploads and speed up the Thailand Pass application process and reduce room for error or delays.

“While the government has made great efforts to help streamline the booking experience for travellers gearing to get back out there, with Test & Go, Sandbox and Thailand Pass, it can be daunting and time consuming for international travellers to keep track of these requirements, and the processes needed. That’s why Agoda has worked on integrating its booking data seamlessly to the Thailand Pass platform in order to help travellers upload booking details automatically, reducing the room for human error,” said Damien Pfirsch, Chief Commercial Officer of Agoda.

Agoda is offered as a check box option on the Thailand Pass application page. Once a user enters their booking ID, the system immediately pulls all data needed and will autofill the application form. Customers will receive instant booking validation and clear instructions on next steps – helping to speed up the review process.